TikTok is introducing a fresh option that enables them to reduce the quantity of AI-made media appearing in their timelines. This step comes as the service disclosed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread release. This development comes amid a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is considered “AI slop”, a phrase for inferior, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we aim to give people the ability to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its app tagged as artificially created. Overall, in excess of 100 mn pieces of content are submitted to the app each day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they view by using the content preference option in the app and selecting the AI content topic. Other topics that are already be controlled under the setting encompass current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s rules require creators to label lifelike AI-made content, and it forbids harmful fake videos of celebrities or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Additionally, the app will now attach an “AI-made” watermark to content made using its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2m awareness program for professionals and organizations to develop educational content about ethical AI use. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has defended its moderation strategy, amid discussion over proposals to lay off numerous safety staff in the UK. The company is expected to cut 439 jobs in its trust and safety team in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but AI can shield workers by removing the most graphic content ahead of it gets reviewed by people. The platform reported a notable drop in shocking and graphic content seen by safety staff over the previous year due to intervention by its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
